Schema Opportunities (Phase 1)

Priority structured data implementation list to improve rich results eligibility.

Recommended schema types

• FAQPage on calculator pages and article pages with FAQ sections.
• HowTo on process guides (e.g., debt payoff plan, investing starter checklist).
• Article for all /learn/ pages with author, datePublished, dateModified.
• BreadcrumbList for /calculators/* and /learn/* detail pages.
• WebPage for calculator tools with clear educational-purpose description.
• Organization on site-wide layout for publisher identity and sameAs links.

What ships today

• Article JSON-LD on every /learn/ guide from layout (Pennie as Person, FiscallyAI as publisher). No Review stars.
• FAQPage and HowTo JSON-LD when the guide frontmatter includes faqSchema or howToSchema.
• BreadcrumbList on learn, calculator, and hub pages from the shared layout helper.
• Layouts still omit Product, Offer, and aggregateRating merchant markup.

Implementation notes

• Keep YMYL-safe language in schema descriptions (educational only, not advice).
• Avoid fake ratings/reviews markup.
• Use unique headline and description fields matching on-page title/meta.